PORTFOLIO WORK / CASE STUDY

CBS Sports Mobile Application Redesign

[One-sentence impact statement about what changed and why it mattered.] Transforming how millions of fans connect with live sports through design, data, and AI

Role

VP Product Management
(Lead Product Strategist)

Industry

Sports Media

Duration

14 Months

Services

Product Strategy, Product Execution, Go To Market Plan, Project Planning, and UX Leadership

Deliverables / PLATFORM

iOS and Android Mobile Applications

CHALLENGE
Approach
SOLUTION
RESULTS
TAKEAWAY
VISUALS

The Challenge

Describe the business problem, user challenge, or organizational gap. Frame it as a tension between what was and what could be.

ExampleWhen CBS News Digital underwent a leadership transition, processes were undefined and teams were fragmented. Twelve product managers and nearly one-third of engineering had exited, leaving production inconsistent and direction unclear.

Visual: