Industry: Radio Broadcasting
Services: Art Direction & Design
After Christopher's success with Saab he moved onto the XM Radio account with Lowe. He created the "GO WITH YOUR GUT" banner campaign for the Bowl Championship Series Sweeps sponsored by XM Radio. Christopher designed the "Gut" character and provided art direction for the flash animation to get the duck waddle just right :) The campaign focused on simple phrases related to sports betting and the constant looming question, "Who do you think will win the big game?"
The "Calls to Action" that support the animation are GO WITH YOUR GUT, TRUST YOUR GUT , and FOLLOW YOUR GUT.