Late to the game here after taking a new Product gig from the publishing world to SASS. Luckily, I am beginning to transition into a leadership role on a CMS powering a 100+ major college athletic sites. The colleges want the ability to publish across multiple platforms and my company wants more ad revenue (story of my life). I am currently researching AMP, FB Instant Articles, and Apple News. Here are some videos I have found valuable to date. Ping me at firstname.lastname@example.org if you come across better insights. Struggling to find FB & Apple video overviews. Google is killing the product marketing game. Guess I will have to do it the old fashioned way... read.
Questions to Answer:
- How do I integrate?
- How do I generate revenue?
- Does this dillute my traffic or increase?