Late to the game here after taking a new Product gig from the publishing world to SASS. Luckily, I am beginning to transition into a leadership role on a CMS powering a 100+ major college athletic sites. The colleges want the ability to publish across multiple platforms and my company wants more ad revenue (story of my life). I am currently researching AMP, FB Instant Articles, and Apple News. Here are some videos I have found valuable to date. Ping me at christopher@color-culture.com if you come across better insights. Struggling to find FB & Apple video overviews. Google is killing the product marketing game. Guess I will have to do it the old fashioned way... read.
Questions to Answer:
- How do I integrate?
- LOE?
- How do I generate revenue?
- Does this dillute my traffic or increase?
AMP, short for Accelerated Mobile Pages, is new new open source initiative to make the mobile web awesome again. Learn what it's all about, how to get started, and how users, publishers and developers benefit from it.
Digiday Publishing Summit - Publishers are dealing with a new world in which control of distribution and monetization is often outside their control. Audiences are migrating to platforms like Facebook, where publishers can find enormous reach.
Beau HD gives us a first look and overview of the new Apple News app running on the iOS 9 Public Beta 1. While there are several new changes found in the iOS 9 Public Beta 1, the Apple News app is the most prominent.