The "Pin It" button has a new sister, behold the "Buy It" button :) This has been a space that hundreds of product minds have been trying to answer through social & content consumption. Product folks have been trying to bridge the gap of seeing and buying via Instagram or Pinterest for years. Penny has been doing it on Insta with a hashtag #paywithpenny. Pinterest peeps have been adding their links for their goods since this past Feb when Pinterest removed that ability and know we learn why. "Buy It" was born. I would imagine that sellers can purchase the "Buy It" feature for their accounts. So what does the cost structure look like for sellers? The cost structures can be endless for this little blue button.
- Can sellers purchase single "Buy It" posts? A set of 10? A set of 25?
- Can sellers purchase unlimited "Buy It" posts daily, weekly, or monthly?
- Can sellers offer a margin of profit to Pinterest on sale completion instead of paying upfront?
- Do sellers get charged if no one clicks?
- Do sellers get more than one option for cost? Or is it all or nothing? (No problem for J.Crew but what about the local designer on the corner?)
- Are their different costs for a "Buy It" post of $10 and a "Buy It" post of $500?
So much good stuff to answer and explore for Pinterest. Only time will tell.