We need to keep justifying the purchase of the iPad with blog posts. Work travel has us going back and forth to Philly quite often which equals a lot of car hours logged on the New Jersey turnpike. Soooo, we had an idea of playing a little "I SPY" on New Jersey design / ads with billboards, car decals, lcc logos, grafitti, and anything else that grabs our attention. Our first feature of the I spy series is the "Mexico" identity we spied on a digital billboard. The neon colors grabbed our attention immediately. We thought it was a bit odd for the color pallette of Mexico. The brights are usually reserved for the carribean travel and beaches. But maybe that is what the designer was going for. The messaging didn't support Mexico as the destination spot for beaches. We do like the bold type with the palette though. Tough to make out the graphics inside the letters when we viewed it on the Billboard. They don't really take away or add anything to the piece when driving 65.