Vibrant color with a nice serif all in lowercase. Our commute has been taking us into the city lately around 20th and Broadway in NYC. Wichcraft has a nice open shop with a giant black banner hanging off a flag pole with the word "dinner" in this serif font. Very nice indeed and extremely inviting. I find NYC is littered with in your face/ignorant deli experiences. Wichcraft is inviiting every morning with such a great design.