Cur”rency\ The state or quality of being current; general acceptance or reception; a passing from person to person, or from hand to hand.
Vancouver is hosting Design Week in Canada April 26th to the 30th. The theme of of the show is "Design Currency". We are really loving the idea behind it and the bold statement, Defining the Value of Design. It is one of the hardest things to do when estimating a job or explaining the need of design service to a perspective client. We have crossed many paths that believe they don't need an identity or face to their product/brand. And we have also met the response that they could handle it themselves. Our response is simple, get a white piece of paper out with a No.2 and start making it happen right now. Being confronted with the task is harder than saying you can do it without any action.
Nice work on the video Vancouver and good luck with the show!