Crumbs in Hoboken is a cute bake shop selling delicious cupcakes. Even though they are pricey, every bite is worth the penny spent. I walk by the shop every day on my way into the city. The logo is outstanding and just perfect for the brand. The packaging is just as beautiful as the cupcakes they sell. Prior to opening in Hoboken, they had great "Coming Soon" posters in the window storefront. The posters featured the store name, "Coming Soon" copy and an icon of a baking timer. Cute, quick, and smart for the brand. Sweet tooths beware of the great design sucking you in.