I recently read some interesting numbers about the social networking tool, Twitter. The full article can be found here at The Economist website. I remember reading about Twitter when it first began and thought it would be lost in the web abyss immediately. Who constantly cares what someone is up to 24/7? Apparently... millions. Not about me of course, but about the twitter public. Twitter received 58m web visitors in October last year according to comScore.
As the article goes on, further statistics change the tone. At the Harvard Business School, a survey of 300,000 Twitter users found that more than half of them tweeted less than once every 74 days. They also discovered that the most prolific 10% of twitterers accounted for 90% of all tweets. After reading the article, I couldn't get my mind off of the last statistic. Malcolm Gladwell wrote about this in The Tipping Point in 2000, before Twitter was created in 2006. Mr.Gladwell termed these 10% twitterers as mavens in our society. He wrote that mavens accumulate knowledge, especially about the marketplace, and know how to share it with others. So are you a maven or a collector of information? Are u tweeting or reading?