Love the thought that we are only in the first hour of the internet and AI. Electricity powered the industrial revolution and AI will power the second. We will be working with AI just as a driver works with horsepower.
To immersively dive into another space. Human to human jack in and human to droid jack in. The levels of implementation are endless.
I started my professional career in the advertising space. Digital marketing was beginning to become part of the standard print and television packages that would make an "ad campaign". I can still remember learning specs for display ads and constructing briefs for creatives. Countless hours spent.
Fast forward three years working in a small digital agency creating websites and display campaigns. I was no longer creating specs but laying out assets. Three traditional display sizes, painstakingly reviewed with the advertiser to get image, color, and spacing just right. Countless hours spent.
Fast forward 8 years and software can now generate 20+ ad sizes for responsive layouts and mobile serving in a matter of minutes. Love this industry!
Late to the game here after taking a new Product gig from the publishing world to SASS. Luckily, I am beginning to transition into a leadership role on a CMS powering a 100+ major college athletic sites. The colleges want the ability to publish across multiple platforms and my company wants more ad revenue (story of my life). I am currently researching AMP, FB Instant Articles, and Apple News. Here are some videos I have found valuable to date. Ping me at firstname.lastname@example.org if you come across better insights. Struggling to find FB & Apple video overviews. Google is killing the product marketing game. Guess I will have to do it the old fashioned way... read.
Questions to Answer:
- How do I integrate?
- How do I generate revenue?
- Does this dillute my traffic or increase?
Elizabeth Warren 2020
Another year older, another year "wiser"? I see my last blog post and think, "do I always try to start this up again around mid-year"? 2015-16 was big for me. I was married in August of '15, moved to the CT suburbs in October '15, and changed jobs to CBS Sports in March '16. My commute has dramatically increased but so has my time for personal development and learning.
The Presidential Election media coverage has taken up a number of my train rides recently. The primaries are coming to a close with Hillary and Drumpf leading their respective parties and I believe wealth inequality is a major issue for 2016. This was the same subject, different topic in 2008 when we had to bailout the banks following their greed and corruption. It is important to understand the issue and how the candidates are addressing it. Below is a great video and read I came across today by Vox. Thank you Vox!
Wealth Inequality Explained
Vox also has a great article and cartoon explaining this.
"So how do the 2016 candidates talk about wealth inequality?
Sanders has a 13-point plan that directly addresses it. He proposes arguably the most progressive tax policy we've ever seen from a modern presidential candidate, while increasing social programs that largely help low- and middle-income households.
Hillary Clinton has an eight-point plan to increase wages for the middle class. While Clinton's tax policy isn't all that different from President Obama's, several parts of her platform address wealth inequality, either through education or jobs.
Meanwhile, presumptive Republican nominee Donald Trump has positions and issues that don't really address wealth inequality. He does promise tax relief for the middle class, but this is while also giving even bigger tax breaks to the wealthy — and all the while increasing spending. (This cartoon explains how irresponsible that is.)
In short, Trump's proposals would almost certainly exacerbate wealth inequality
If making America great again involves reducing income inequality and bringing back a strong middle class in the way it was done during The Great Compression, Trump has failed to outline a roadmap."
If only we could bring Teddy back to run for that elusive third term he always tried for.
Always love to check in on the latest and greatest happenings of Milton Glaser. Found this gem about Milton's idea that design has nothing to do with appearance. He is still dominating into his late 80's which I am so happy to see and we are so fortunate to have. Below is a segment about the evolution of design in his eyes.
The "Pin It" button has a new sister, behold the "Buy It" button :) This has been a space that hundreds of product minds have been trying to answer through social & content consumption. Product folks have been trying to bridge the gap of seeing and buying via Instagram or Pinterest for years. Penny has been doing it on Insta with a hashtag #paywithpenny. Pinterest peeps have been adding their links for their goods since this past Feb when Pinterest removed that ability and know we learn why. "Buy It" was born. I would imagine that sellers can purchase the "Buy It" feature for their accounts. So what does the cost structure look like for sellers? The cost structures can be endless for this little blue button.
- Can sellers purchase single "Buy It" posts? A set of 10? A set of 25?
- Can sellers purchase unlimited "Buy It" posts daily, weekly, or monthly?
- Can sellers offer a margin of profit to Pinterest on sale completion instead of paying upfront?
- Do sellers get charged if no one clicks?
- Do sellers get more than one option for cost? Or is it all or nothing? (No problem for J.Crew but what about the local designer on the corner?)
- Are their different costs for a "Buy It" post of $10 and a "Buy It" post of $500?
So much good stuff to answer and explore for Pinterest. Only time will tell.